McDonalds
When social media influencer’s mention McDonald’s in a tweet, ig post/stories we our faced with an exciting opportunity for our consumers. We hope to go viral, but we begin a relationship with a potential sponsor that reaches millions of GenZs.
As the contract Senior Art Director for McDonald’s Social Media at Golin, I was responsible for not only managing the creative talent team, but building relationships with manufacturers, brainstorming creative deliverables at lightening speeds, making sure the one-off were expertly produced and clever responses matched Mickey Dee’s online persona.
After the products were manufactured and sent out it became a waiting game to see if the influencer’s would in-turn engage the client. Here are some of my proudest successes.
influencer
Audrey Trullinger
Audrey has a presence on Tiktok and she’s also quite vocal about her weekly Mickey Dee’s visits.
Deliverable: Cut fits for her weekly ‘runs’ to McDonalds.
Engagement: 86.9k views
@audreytrullinger @McDonald's I love you #mcdonalds #mcdonaldshacks #mcnuggets #influencergiftings #prpackage ♬ original sound – Audrey
McDonalds
celebrity
Monét X Change
Monét X Change hosts RuPaul’s Drag Race. They had expressed their love for McDonald’s Sprite on X.
Deliverable: A bedazzled tumbler fit for a queen.
Engagement: 42 comments, 118 retweets, 6.7k likes
walmart
Deliverable: Two Week BF Engagement Strategy
Engagement: Over 300 comments on IG, 4k plus likes, 96k plus views
black friday 2021
Everyone knows where they were that iconic day they snagged the last Tickle-Me-Elmo because shopping Walmart’s Black Friday Sale is as American as apple pie. In recent years, Walmart has re-invented Black Friday as a week long bonanza both online and in-stores
As the contract Art Director at Golin for Walmart’s 2021 Deals for Days Sale I was responsible for creating light-hearted posts for IG, Facebook, and Twitter (X). Walmart’s social executive loved the work and increased the Golin’s budget to create social ads for their annual EOY sale. And guess who got to create those ads?
walmart
end of year clearance sale
Facebook, IG, X
Golin won this business because of the ads I created for Black Friday.
