MCDONALDS
Deliverable: 2.19 million registered Users with 822,192 Users Daily from 2008-2014
Engagement: Notable Licensed Stats: Hello Kitty Watches +11 incremental lift on a 35cent program, the 6th time!
At Creata, I began as an intern and swiftly advanced to a junior -level designer. Guided by an inspiring boss, I engaged in diverse projects, conceptualizing toys, designing, ensuring safety, and handling packaging. One notable endeavor was McWorld, an MMO site exclusively created for McDonald’s to modernize Happy Meal sales. We developed a groundbreaking free-to-play platform with licensed incentives accessible through Happy Meal toy codes, achieving remarkable success.
Noteworthy clients included Sanrio, Marvel, Avatar, TY, Barbie, Hot Wheels, Sketchers, and more. Our impactful contributions to the Happy Meal, featuring items like Hello Kitty and Marvel action figures, resonated with the emerging Generation Z, marking a significant shift toward online virtual experiences.
Creata
Deliverable: A useful agency-wide
promotional campaign that can be applied in decks, print, and promo for internal and external branding.
Engagement: Deck ideation used internationally for new business in Latin America, Europe, and North America. Ideation becomes the official brand identity displayed in Sao Paolo office entry.
Creata had a ghastly logo. It was the shape of an egg with a photo-interpretation of the world in it. Conceptually it didn’t hold up well and would look very pixelated.
We were asked to reimagine how the company could use this egg-shaped world in presentations. Creata designed, produced, and manufactured 80% of McDonald’s Happymeal toys worldwide.
Instead of thinking about it as an oval-shaped globe, to me, it became a mark that represents the joy delivered to a child with our toys in their hands.
