yes, we’re open
Deliverable: Revamp marketing content to ensure high-end travel campaign boosts booking sales post covid open waters.
Engagement: Bookings doubled from 2021 to 2022 EOY with an 87% purchase rate
Yes We’re Open (YWO) began as a small start up advertising agency. With my expertise they won a large client which moved their principal business to open a physical office in Madrid, Spain. This was a unique working environment because the Chief Creative Officer was in Argentina, I worked in Chicago, and the CEO was in Atlanta, Georgia.
Scenic River Cruises was in desperate need of a rebranding. They were after a upper echelon boomer. I worked directly with the CCO by designing elegant print ads for publications such as Travel Weekly, Agent Times, and Conde Traveler.
fictlicious
Deliverable: One-of-a-kind whacky-themed posters hung up around Chicago and posted on various social media channels.
Engagement: A biweekly packed house at The Hideout Inn.
yearbook
quincy street distillery
Deliverables: A limited-run numbered posters for their grand opening printed by Spudnik Press.
Engagement: A sold-out poster on opening night, with 12k plus views on their online platform.
Yearbook provided a distinctive creative opportunity as I collaborated directly with the principal designer at this customer-facing design studio/retail space within the home goods industry. Alongside managing a storefront, I undertook the task of crafting rebranding strategies and brand identities for various clients.
One noteworthy project was Quincy Street Distillery, a nascent whiskey distillery nestled in Riverside, Illinois. Situated in a historically significant town designed by the same landscape architect as Central Park, the challenge was to develop a mark that resonated with tradition. Drawing inspiration from Riverside’s iconic gas lanterns, I found the perfect solution.
